Director, Competitive Intelligence – Life Company Annuity Business
- Job ID
- R0121264
- Date posted
- 10/07/2026
Why USAA?
At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.
Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.
We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.
The Opportunity
We are currently seeking a talented Director, Competitive Intelligence Analyst to serve as a key business partner in providing a view of the Annuity Business competitive landscape and industry trends. This role will research and analyze the competition and product mix, identifies and communicates trends, competitive forces, and penetration/segmentation strategies to make informed assumptions to determine probability of different scenarios. Then translate findings into recommendations that proactively drive operational, tactical, innovative and strategic business decisions to consult with management on competitive intelligence issues.
This role goes beyond traditional competitive intelligence and market reporting. As a trusted advisor to the Annuity leadership team, this leader will bring an outside-in perspective to help USAA evaluate how competitors are evolving and where we can differentiate to create greater member value and accelerate business growth. The role will directs strategic competitive intelligence initiatives. Consults with business groups to identify business objectives and determine research requirements, strategies and project timelines. Facilitates the development of new concepts, research designs, and policies and practices that aid in predicting and influencing the direction of business strategies. Provides intelligence briefings to senior and enterprise management. Builds and manages a skilled competitive intelligence analytical team; providing feedback, coaching, and guidance to ensure optimal employee performance and development.
Success in this position requires the ability to synthesize diverse market signals into actionable business implications, challenge conventional thinking, and influence leadership decisions. Rather than simply reporting what happened in the marketplace, this role will proactively identify what matters most, anticipate where the industry is heading, and help shape the strategies that position USAA for long-term success in the annuity market.
We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position will be based on the San Antonio, TX (Preferred); Phoenix, AZ; Colorado Springs, CO; Plano, TX; Charlotte, NC; or Tampa Campus. Relocation assistance NOT available for this position.
What you'll do:
- Integrates strong business operations knowledge with an in-depth understanding of competitive metrics and measures.
- Provides insight and recommendations to improve market share growth and member satisfaction.
- Partners with key stakeholders to determine their intelligence needs.
- Manages enterprise wide large-scale projects, including problem definition, defining scope of deliverable, analysis and synthesis of intelligence, working with external agencies to gather primary data and manage the relevant budget.
- Responsible for implementing action plans to deliver actionable intelligence.
- Develops framework to produce competitive intelligence briefing documents and presentations for senior executive team and stakeholders.
- Directs analysis to define optimal competitive positioning for optimal market share and member satisfaction.
- Synthesizes and shares insights with key leaders across the USAA enterprise to build the case for change.
- Ensures development of methods to track program/research effectiveness.
- Leads the ongoing improvement, development, implementation and consistent utilization of tools and processes to capture, analyze and communicate intelligence and insights.
- Develops and implements processes and systems to provide early warning of competitive threats, emerging marketplace and industry trends.
- Monitors and measures competitive progress.
- Builds and oversees a team of employees for assigned functional area through ongoing execution of recruiting, development, retention, coaching and support, performance management, and managerial activities.
- Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.
What you have:
- Bachelor’s degree OR 4 years of related education and/or experience (in addition to the minimum years of experience required) may be substituted in lieu of degree. (Total of 12 years of experience without bachelor’s degree)
- 8 years of experience in business development, market research and analysis/modeling, product management, business analysis and/or competitive intelligence.
- 3 years of direct team lead or management experience.
- Knowledge of products, pricing, rating and sales processes.
- Experience with qualitative and quantitative research skills, including data analysis, data synthesis, SWOT analysis, and data driven recommendations.
- Extensive experience in researching and analyzing market insights using databases and analytical processes for customer/marketing-related analytics.
- Knowledge of risk management and compliance frameworks and experience with leveraging market intelligence data to provide insights on risk mitigation.
What sets you apart:
- 8+ years of competitive intelligence, market intelligence, product strategy, consulting, or related experience within the life insurance and annuity industry.
- Deep understanding of annuity products, product management, distribution channels, carrier economics, and market dynamics.
- Demonstrated ability to influence senior executives through data-driven insights and strategic recommendations.
- Experience translating competitive intelligence into business actions that improved growth, market position, member experience, or operational performance.
- Strong understanding of competitor product development, pricing strategies, marketing approaches, sales models, and digital capabilities.
- Proficiency using industry intelligence platforms such as Wink, Morningstar Annuity Intelligence, Beacon, LIMRA, Competiscan, and Annuity Rate Watch.
- Ability to analyze competitor filings, earnings calls, product launches, regulatory developments, and industry trends to identify strategic implications.
- Established network and relationships within the annuity and retirement income industry.
- Exceptional storytelling, executive presentation, and PowerPoint communication skills, with the ability to distill complex insights into concise and compelling recommendations.
- Proven ability to operate independently, lead ambiguous strategic initiatives, and influence decisions across multiple leadership levels.
- US military experience through military service or as a military spouse/domestic partner.
Compensation range: The salary range for this position is: $143,320 - $273,930
USAA does not provide visa sponsorship for this role. Please do not apply for this role if at any time (now or in the future) you will need immigration support (i.e., H-1B, TN, STEM OPT Training Plans, etc.).
Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location.
Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.
The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.
Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.
For more details on our outstanding benefits, visit our benefits page on USAAjobs.com.
Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.
USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
